I had the exciting opportunity to engage with Wells & Co. in a competition that involved the naming and design of a range of three new craft beers set to grace the market. The stakes were high, as the chosen candidate would not only see their creative concepts come to life but also partake in the actual production of these new products. Through a blend of creativity and strategic thinking, I aimed to capture the essence of each brew and offer a memorable experience that resonates with beer enthusiasts.
